Storytelling is one of the most powerful ways to communicate. Why is that? Because stories engage more than our minds. They awaken our curiosity, our imagination, and our emotions. But I know what you’re thinking – Can you really use stories in business and leadership? I mean, business should be all about the numbers and strategery, right?

Here’s the thing though. As a leader, you can totally use storytelling in a professional setting — whether in a meeting, a presentation, or casual conversations with coworkers. It’ll help you draw attention to an important point or urge people to action. It’s what makes TED talks so compelling and what convinces the Sharks to invest in a company on Shark Tank.

So what should you keep in mind when storytelling at work? This video will give you five storytelling tips for leaders.